California Cool Hair with Playa

Saturday, November 18, 2017


When it comes to haircare (and skincare) I'm a minimalist. Well, I am and I'm not. I want to try this hairbrush (surely it must be full of magic), I bought this blowdryer upon much research and recommendations earlier this year (some frizz, higher price tag), and our medicine cabinet is full of dumb late night purchases of the styling cream, spray and dry shampoo variety. Brian would like me to emphasize full. My idol Marie Kondo would be appalled.

But at my core, I'm a minimalist. Truly. After temporarily giving up shampoo a few years ago (my hair was fried and thinning at an alarming rate), I transitioned into a very low-key routine sans heat tools and products. I wash my hair a few times a week, and I let it do its own thing. Whenever I visit Iran I'm in awe of everyones beautiful skin and hair, and I swear it's because they just let it be. So thats been my mantra. Au naturel. Let the wirey whites roar. Let the split ends be seen.

So when Playa reached out with products, I was hesitant. I'm the last to be recommending beauty products (it genuinely upsets my sister how terrible I am at putting on eyeliner), but since they operate under an M.O of minimalism, I had to give it a go.

Playa is the brainchild of Shelby Wild, a former fashion stylist who has since made it her mission to bottle California cool. With Playa, she does exactly that: Based out of Venice Beach, the five-product line is touted as a "one-and-done" collection. Wild says "It's simple, it's laid-back, it's healthy." Each formula — a shampoo, conditioner, dry shampoo, salt spray, and nourishing hair oil—is crafted with naturally derived ingredients with the intention of enhancing natural texture. It's simple and thoughtful, but it's no-fuss — the essence of the California lifestyle. Which I am obsessed with. This is essentially step 15 of trying to convince B to move to California with me.

As I've played with the Playa collection over the past few weeks, I've been so impressed with the dry shampoo (beautiful rose scent, no weird residue), the Endless Summer Spray (I have 20 sprays that have promised flawless beachy texture and finally this one delivers) and the Ritual Hair Oil (the perfect remedy for dry ends, flyaways and general hydration, which conveniently also smells heavenly).

I'm not a hair expert. I mean, I don't know how to use a curling iron. But if you want to make your hair look and feel better with minimal products and minimal effort, I can't recommend Playa enough. You'll feel like (and look like) a cool surfer girl with every use ;) Even if you're still in cold, snowy Chicago.

(This post was sponsored by Playa. Thank you for supporting the brands that support Make the Most.)

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